Small businesses are opening up all over South Florida. The tourism market flourishes year round; restaurants, bars, nightclubs and hotels are thriving. Miami is also a mecca of international trade and travel. Home to one of the largest and busiest ports in the country, Port Miami has grown as an international shipping center over the last few decades and is currently the starting point for most major cruise lines. In addition, Miami International Airport is the number one destination for cargo flights arriving from South America and the Carribean. With its dynamic business climate, multilingual workforce, low taxes, and exceptional quality of life, it's no wonder Forbes coined Miami the “top city for small business growth” in 2019.
Everyone wants a slice of paradise, but not all small business owners can prosper in such a competitive market. A key component to the success of any small business is having the right marketing strategy. Advertising is essential, and creating ads using thought-provoking imagery is a surefire way to develop a bustling business. Commercial product photography will spark client interest immediately, resulting in higher product engagement, and ultimately higher sales. Whether you have an exclusively ecommerce business or own a brick and mortar store, these principles apply. The difference between good and great photography can make a huge difference in generating sales.
ECommerce
E-commerce websites NEED high quality photography—it is the biggest factor in turning a casual browser into a buyer. Showcasing your products online with high-quality images can be the difference between a conversion and no sale at all. Amazon, Target, Walmart and all multi-brand superstores are extremely competitive, so having the right photography is even more essential in standing out from your competitors. Additionally, in order to drive sales for your company on a virtual marketplace like Amazon, it is important to have a blend of commercial, lifestyle, and info-graphic images.
As an ecommerce business, your website and the photography displayed on it are representations of your business and your brand. Photography has the power to arouse emotion within the buyer. Lifestyle photos with bright color schemes capture the attention of potential buyers, and visual imagery transports them to another place.
Once you’ve initially intrigued the consumer, they’ll want to know specifics about your product, and commercial photography conveys what copy simply cannot. Accurately representing color, size and details with professional photos can be the difference between making a one-time sale and forming a trusted relationship with the consumer. Photos speak to the trustworthiness of your brand, and viewers judge the quality of your products based on their visual depiction. High-resolution, well-edited, and properly lighted photos enhance the details of your products for the consumer.
Brick and Mortar
Entrepreneurs understand that marketing is no longer just about the products they sell, but it is also about the story they tell as a company. The market in South Florida is booming, and the competitive market is a real issue for brick and mortar stores. Point of sale locations often give their clients a branded experience. Maybe they offer coffee, brewed in-house by a local barista, or serve champagne for clients to sip while shopping. The aesthetic of every store is unique, and offering perks like free drinks definitely helps drive sales, but how is business traffic acquired in the first place?
As the world of online retailers grows larger, the reality is that the presence of brick and mortar stores is growing smaller. As brick and mortar stores dwindle, having an online presence becomes increasingly important for these businesses. In creating a marketing strategy for your business, advertising with professional photography is a key component in driving traffic to your physical location. No amount of copy can ever represent your company the way images can, and vivid imagery has been used in advertising campaigns for over 100 years as a way for brands to communicate with clients and spark interest in products.
The use of photography in advertising allows a business to directly connect with its audience, igniting an interest in the consumer strong enough to bring them into the store. Whatever unique aspect of in-store experience you’d like to display, photography is the best avenue to engage future clients.
In addition to boosting your advertising campaign, photography is a way for buyers to get a realistic representation of the products you’re selling. Just as illusive imagery is important for advertising photography, accurately representing the essence of a product is the focus of commercial photography. Giving clients an idea of what they’ll encounter in your store will help set realistic expectations of products, helping to build trust with clients.
Hire an Experienced Photographer
Hiring a professional is essential when sourcing commercial and advertising photography.As a Commercial Product Photographer, having knowledge of merchandising and experience in marketing is key. Photographer Debbie Rotman has worked in the South Florida area for over 10 years. Producing images that capture the attention of an audience and help build lasting relationships with clients, Debbie Rotman has the knowledge base and skill set to help your business succeed in the prosperous South Florida marketplace.